Summer Fruits was a scratch card based promotion which aimed to increase interaction among a specific group of Slots players known as ‘The Slots Club’.
A scratch card could be redeemed daily and once a player matched 3 fruits, they were eligible for freeplay on a slot machine.
The cards were random so a player may collect 2/3 cards and not match the third fruit – Players were encouraged to swap among themselves creating a sense of community between the group.
ClientAspers GroupServicesPrint Design, Character Design, AnimationYear2012
