Designing a menu can be a complex beast, there’s lots of subtle design tweaks that can be used to draw customers onto certain drinks, cocktails and at certain prices.
Over the years I’ve designed lots of menus and continue to work with clients, testing menu designs and layouts to maximise sales of certain food and drink items.
This menu was designed to have a pre-prohibition feel to it and used bold, detailed illustrations with quotes to add a level of interaction to the menu.
